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The Roundup® brand believes spaces to gather, play, and learn are vital to keeping a community thriving. Through our initiative, From The Ground Up, we plan to help more communities flourish by transforming public spaces into something beautiful.
How It All Works
This is so much more that just a park cleanup program. We're creating a blank canvas for the good stuff to grow—From the Ground Up. All over the country, public spaces have become neglected and unusable. We're supporting nonprofits to help transform these areas into vibrant, multi-use spaces that draw people together. Through art and color, we hope to open up imaginations and awaken a stronger sense of community.
Our Partners in Transformation
In 2024, we worked with artist and local community activist, Mario Herrera and Project Backboard, an organization whose mission is to renovate public basketball courts and install works of art on their surfaces. We admire their commitment to strengthening communities and find the creative way in which they do it inspiring. The Roundup brand endeavors to continue its From the Ground Up efforts by partnering with and supporting nonprofit organizations to help more people imagine the good that can grow from once-neglected spaces.
Check out our latest project.
The El Centro del Pueblo project in Echo Park, California features vibrant, custom art inspired by Southern California car culture. The design was brought to life by artist and local community activist Mario Herrera. The goal of this park revival was to help El Centro del Pueblo, a non-profit community service agency, in their mission to improve the quality of life for community members by creating a beautiful, multi-use space that cultivates togetherness and change.
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